Embark on an unforgettable journey through the Tohoku & Southern Hokkaido (Hakodate) regions with the unparalleled convenience and speed of Japan's Shinkansen. The East Japan Golden Route connects Tokyo with Sendai, Morioka, Shin-Aomori, and Hakodate, offering travelers a unique opportunity to explore the authentic and lesser-known charms of Northern Japan.

Explore the Hidden Gems of Tohoku & Southern Hokkaido (Hakodate)

Tohoku & Southern Hokkaido (Hakodate), located in the northern part of Japan, are regions that captivate visitors with their stunning natural beauty, rich cultural heritage, and warm hospitality. These areas offer a treasure trove of experiences that promise to inspire and enchant travelers from around the world.

Tohoku is renowned for its breathtaking landscapes that change with the seasons. In spring, cherry blossoms paint the region in delicate pink hues, while autumn brings a vibrant display of red and gold foliage. The region is home to unique cultural experiences such as the Nebuta Festival in Aomori, where giant illuminated floats parade through the streets, and the Wanko Soba eating challenge in Morioka, where diners compete to eat as many small bowls of soba noodles as possible. Visitors can also enjoy fresh seafood in Hachinohe and explore the historic sites of Sendai, including the Sendai Castle Ruins and the Zuihoden feudal mausoleum. Tohoku seamlessly blends natural beauty with cultural richness, offering a diverse array of experiences for every traveler.

Tohoku is truly a hidden gem located between Tokyo and Hokkaido.

Hakodate, situated at the southern tip of Hokkaido, is a city that beautifully combines history, culture, and natural splendor. As one of Japan's first international ports, Hakodate boasts a unique mix of Western and Japanese influences. The city's night view from Mount Hakodate is considered one of the best in Japan, offering a panoramic vista of twinkling lights against the backdrop of the sea. Visitors can stroll through the historic Motomachi district, visit the star-shaped Goryokaku Fort, and savor the freshest seafood at the morning market. In winter, Hakodate transforms into a magical wonderland with events like the Hakodate Christmas Fantasy, featuring enchanting light displays and festive activities. The city's blend of historical charm and natural beauty makes it a must-visit destination.

One of the most rewarding aspects of visiting Tohoku & Southern Hokkaido (Hakodate) is the opportunity to connect with the local people. The residents of these regions are known for their warm hospitality and friendliness, making visitors feel truly welcome. Whether you're participating in a local festival, dining at a family-run restaurant, or staying at a traditional ryokan, you'll find that the interactions with locals add a special dimension to your travel experience. These encounters provide a deeper understanding of the local culture and traditions, creating memories that will last a lifetime.

Tohoku & Southern Hokkaido (Hakodate) each offer their own unique allure, welcoming visitors with unforgettable experiences. From the stunning natural landscapes and vibrant cultural festivals to the warm hospitality of the locals, these regions promise to make your journey truly special.

Hakodate: Known for its breathtaking night views, historic Goryokaku Fort, and the picturesque Motomachi district, Hakodate is a must-visit destination. Enjoy fresh seafood at the morning market and unwind in the soothing hot springs. The night view from Mt. Hakodate, featured in the Michelin Green Guide, is a sight to behold. In winter, experience the magical Hakodate Christmas Fantasy event with its enchanting light displays.

Aomori: Famous for the vibrant Nebuta Festival, Aomori offers stunning natural landscapes and attractions such as Mt. Hakkoda and the Aomori Museum of Art. Experience the unique Nokke-don at Furukawa Market, where you can create your own rice bowl with a variety of fresh ingredients. Don't miss the giant paper floats in the Nebuta Museum WA-RASSE, where you can enjoy the festival atmosphere year-round.

Hachinohe: This charming port town boasts beautiful coastlines and delectable seafood. Popular attractions include the Hasshoku Center (a theme park of Hachinohe foods) and the Michinoku Coastal Trail, a 1,000-kilometer trail offering scenic views and cultural experiences. Enjoy bar-hopping in Hachinohe Yokocho, an alley filled with food stalls offering sake and local delicacies.

Morioka: A blend of history and nature, Morioka features castle ruins, old streets, and local delicacies like Wanko Soba. In spring, the cherry blossoms of the Ishiwari-zakura, a cherry tree growing out of a cleft rock, captivate visitors. Participate in the Wanko Soba eating challenge, a unique culinary experience where you compete to eat as many small bowls of soba as possible.

Sendai: Known as the "City of Trees," Sendai harmonizes nature and urban life with attractions like Sendai Castle Ruins and the Zuihoden feudal mausoleum. Savor local delicacies such as gyutan (grilled beef tongue) and zunda mochi (sweet soybean paste rice cakes). Enjoy a matcha experience at Zuiganji Temple, where you can learn about traditional Japanese tea culture.

ReLabo Hotel: A Wellness Haven in Aomori

Located directly connected to Aomori Station, ReLabo Hotel offers a unique blend of wellness experiences and luxurious accommodation. Guests can enjoy a range of wellness plans that combine yoga, hot springs, meditation, spa treatments, dining, and clinical services, ensuring a rejuvenating stay for both body and mind.

ReLabo Hotel features guest rooms with luxurious spaces, impressive dining experiences using local ingredients, and state-of-the-art spa treatments. Enjoy the beautiful nature and culture of Aomori while indulging in the ultimate relaxation.

https://relabo.com/

Affordable Travel with JR Passes

Make your journey even more convenient with two types of JR Passes:

JR East-South Hokkaido Rail Pass: ¥35,000 (approx. ＄234) for adults and ¥17,500 (approx. ＄117) for children, valid for 6 consecutive days.

JR EAST PASS (Tohoku area): ¥30,000 (approx. ＄200) for adults and ¥15,000(approx. ＄100)  for children, valid for 5 consecutive days.

The 10-day version will be available on April 15!

*Start of use will be on May 15.

Adult: 48,000 yen (approx. ＄320)   Children: 24,000 yen (approx. ＄160)  

These passes offer unlimited rides on the Shinkansen and local lines within the designated areas, providing an affordable way to explore Northern Japan.

How to Purchase

Online: Purchase passes via the JR-EAST Train Reservation website and pick up reserved seat tickets at vending machines.

https://www.eki-net.com/en/jreast-train-reservation/Top/Index

In Japan: Buy passes at Reserved Seat Ticket Vending Machines or designated ticket sales locations.

Locations of ticket offices▶

https://www.jreast.co.jp/multi/ticketwindow/index.html

Locations of Reserved Seat Ticket Vending Machines▶

https://www.jreast.co.jp/e/downloads/pdf/passport_operation_e.pdf

Overseas Travel Agencies: Purchase an Exchange Order before arriving in Japan and redeem your pass upon arrival.

Immerse yourself in the wonders of the Tohoku & Southern Hokkaido (Hakodate) regions and create unforgettable travel memories. Experience the beautiful nature, rich culture, and warm hospitality of these regions with the comfort and convenience of the Shinkansen. Your next adventure awaits.

East Japan Golden Route - Journey Beyond the Classics