AUCKLAND, New Zealand — September 2025 — Most people have never heard of a lifestyle migration advisor. But among the world's ultra-wealthy, this discreet profession is quickly becoming indispensable. More than an immigration lawyer or wealth planner, these specialists act as relocation concierges for one of life's most complex undertakings: moving not just assets, but entire families, identities, and ways of life across borders.

The role barely existed a few years ago. Now, with New Zealand loosening investor-migration rules and creating a new exemption that allows approved foreign buyers to purchase one luxury residence worth NZ$5 million or more, demand is surging. As of 31 August, Immigration New Zealand has received applications representing a potential minimum investment of NZ$1.875 billion. The largest single nationality group so far is from the United States, accounting for nearly 40% of applicants.

What does a luxury migration advisor actually do?

• Curates Discovery Trips — Advisors design personalized itineraries that allow families to experience the diversity of New Zealand living, from coastal cities to alpine retreats, helping them make informed choices about where to settle.
• Guides Property Choices — Under the new 2025 rules, investor residents may buy one qualifying luxury property. Advisors help families consider options, from vineyard estates in Hawke's Bay to villas under the Southern Alps, ensuring homes reflect both lifestyle and long-term investment goals.
• Supports Social and Cultural Integration — From school placements at New Zealand's leading institutions to building business connections or arts circles, advisors help families build a sense of belonging in their new community.
• Protects Privacy and Security — Even in a country prized for stability, advisors play a role in identifying discreet properties, arranging trusted staff, and creating private sanctuaries.
• Aligns Global Wealth Planning — With evolving tax and investment settings, advisors coordinate with legal and financial experts to optimise taxes, safeguard assets, and ensure regulatory compliance with residency requirements.

“Securing a golden visa is an involved process, and getting it right matters,” said Mischa Mannix Opie, Director of Client Experience at Greener Pastures New Zealand. “But paperwork is only part of the journey. Families also need guidance on where to live, how to integrate into their new community, and how to protect their privacy and wealth. That's where a migration advisor becomes invaluable.”

As global mobility reshapes the strategies of high-net-worth families, the rise of the luxury migration advisor offers a rare glimpse into how the ultra-wealthy think about home, belonging, and legacy. And with New Zealand now attracting investors from across North America, Europe, and Asia, advisors like Greener Pastures New Zealand are setting the standard for what this profession can deliver.

About Greener Pastures New Zealand
Greener Pastures is New Zealand's only investment manager and lifestyle advisory firm, helping high-net-worth families secure residency and create seamless relocations. From visa navigation to cultural integration, Greener Pastures New Zealand combines expertise with high-touch service to make migration not just possible, but deeply rewarding.