24 Jul 2025
KISSIMMEE, Fla. – (July 21, 2025) - DT Minich, President and CEO of Experience Kissimmee, has been appointed to the VISIT FLORIDA Board of Directors. A respected leader with more than 30 years in the tourism industry, Minich brings deep expertise from serving at the helm of three Florida destination marketing organizations (DMOs).
Since joining Experience Kissimmee in 2014, Minich has been instrumental in positioning the destination as a premier choice for leisure travelers, meeting planners, sporting events, and group travel. Now, as the first leader from Experience Kissimmee to serve on VISIT FLORIDA's board, he will help shape the state's tourism marketing strategies alongside fellow industry experts from across Florida. Minich's board term will run through June 2026.
“Our partnership with VISIT FLORIDA is invaluable,” said DT Minich, President and CEO of Experience Kissimmee. “I am honored to contribute to statewide tourism marketing efforts and look forward to working with peers who are equally passionate about growing Florida's visitor economy.”
“Central Florida continues to be a cornerstone of Florida's tourism economy,” said VISIT FLORIDA Interim President & CEO Craig Thomas. “DT Minich's experience and leadership in the Kissimmee market will bring valuable insights to the board and further strengthen our statewide efforts.”
Minich is also active in several travel and tourism organizations. He holds the Certified Destination Management Executive (CDME) designation from Destinations International and currently serves on Sojern's North America Destinations Advisory Board. His previous board service includes the U.S. Travel Association Chairman's Circle, the Central Florida Hotel & Lodging Association, and the Dali Museum during his tenure with Visit St. Pete/Clearwater.
Prior to leading Experience Kissimmee, Minich oversaw tourism efforts for both St. Pete-Clearwater and Visit Fort Myers, where he began his career in destination marketing. Experience Kissimmee Media Relations | www.experiencekissimmee.com/press
For more information about Experience Kissimmee, visit experiencekissimmee.com and follow @ExperienceKissimmee on Instagram, TikTok and Facebook.
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About Experience Kissimmee:
Experience Kissimmee, the official tourism authority for Osceola County, Florida, is dedicated to creating economic opportunities by driving tourism to the region. With a vision to be a trailblazer in destination marketing, Experience Kissimmee promotes Central Florida's diverse tourism experiences to the world. By welcoming millions of visitors each year, whether for leisure, business, or sports events, the organization is committed to supporting local economic growth and to positioning the region as a premier travel destination. For more information, visit https://www.experiencekissimmee.com/.
About Kissimmee:
Located at the heart of Florida, Kissimmee is 25 minutes from Orlando International Airport (MCO), close to world-famous theme parks and attractions, offers a variety of shopping and dining locations and provides access to natural spaces and outdoor adventures. Also known as the Vacation Home Capital of the World®, Kissimmee has approximately 50,000 options of accommodations, including sprawling hotels and resorts and more than 30,000 vacation homes ranging from two-bedroom condos to 15-bedroom mansions.
Media Contact:
Experience Kissimmee Media Relations Team
media@experiencekissimmee.com
